Frequently Asked Questions

You may have questions so LBP compiled a list of the most common queries.  If your questions aren’t answered here or if you require further information, feel free to call or e-mail. Click contact us.

Do you provide design and layout?

LBP prefers to do what she does best – write. However, she frequently teams with other like-minded professionals such as graphic designers, web designers and printers to provide clients with turn-key project management services.

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I have a great idea for a book. Can you help me?

Maybe.  We can meet and discuss your idea and possible publication options.

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I want to write my own copy but I might need some editing.  Can you help me?

Absolutely.  Some people prefer to write their own materials but need a little bit of guidance.  The Little Black Pen will gladly review and edit your materials for grammar, syntax, content – whatever you require.

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I know I need marketing materials but I don’t know where to begin!  Should I wait until I decide before I contact you?

Please don’t! Most people (myself included) procrastinate when it comes to developing promotional materials for our own business.  The reasons are many – we’re too busy with day to day operations; we don’t have the money or are afraid to spend it; it’s difficult to talk about ourselves, we don’t know what we need or what is most effective; the list goes on.  

LBP will help you make the first step.  We can meet for a FREE consultation to see what materials you already have and discuss your goals.  From there, if you need a full marketing plan, LBP can refer you to a colleague.  Otherwise, we’ll get to work on whatever you choose – a website, a brochure, direct mail, etc.

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Do you do websites?

Yes.  LBP works with a terrific e-business consultant to help you develop a plan to establish a profitable web presence no matter what your budget.  LBP works with you on the content.

If you already have a website, LBP can help you refresh or refine your copy.

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Do you write newsletters?

Yes.  Little Black Pen can develop content and write newsletters for print and web with whatever requency you need – once, monthly, quarterly, etc.  LBP also knows a number of fantastic designers and printers and can offer full project management.

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What kind of speeches do you write?

Whether you’re running for City Council, doing a presentation at work or toasting the bride and groom, LBP will find the right words that suit your personal style and that will create the desired response in your audience. With two degrees in communication in over ten years experience teaching communication skills, LBP can also help you perfect your delivery.

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What is ghostwriting?

Ghostwriters usually write books or magazine articles that are attributed to other authors.For example, various professionals – financial planners, doctors, lawyers, business people – use publishing as a very effective marketing tool to increase their visibility and enhance credibility.

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But isn’t that dishonest?  Why don’t they write books/articles themselves?

The practice is entirely ethical because the work is representative of the person’s expertise and beliefs.  Many professionals hire ghostwriters because they don’t have the time and may not have the ability to write materials that will effectively reach their desired audience.

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What kind of marketing materials does a company need?

That all depends on your business.  Pretty much everyone should have a web presence  and update at least parts of it every few months. Most businesses use some form of written communication such as letters, brochures, catalogs, postcards and advertisements to reach current and potential clients.

Contact us for more information or to arrange a meeting to discuss ways that Little Black Pen can take your written communication to the next level.

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